Sales Director - Freight Forwarding

Sales Director Sea Freight Exports

Location: UK / Flexible
Reporting to: Managing Director / CEO

Role Overview

We are seeking a commercially driven Sales Director with a specialist focus on sea freight export to lead and grow a high-performing sales function. This individual will be responsible for driving strategic growth, securing key accounts, and expanding market share across international ocean freight export services.

The role requires a strong blend of leadership, hands-on business development, and deep operational understanding of export freight forwarding.

Key ResponsibilitiesSales Leadership & Strategy

• Develop and execute a sales strategy focused on sea freight export growth across key trade lanes.
• Lead, mentor and develop an existing team of Business Development Managers and Account Managers.
• Drive a high-performance sales culture with clear KPIs, targets, and accountability.
• Collaborate with senior leadership on revenue forecasting and growth planning.

Business Development

• Identify and secure large-scale export opportunities, including major BCOs and contract logistics customers.
• Build strong relationships with shipping lines, NVOCCs, and global agents.
• Maintain an active personal pipeline and lead from the front on strategic deals.
• Expand presence in key verticals (Retail, FMCG, Automotive, Industrial, etc.).

Commercial Management

• Own pricing strategy in collaboration with procurement and operations.
• Lead negotiations on complex RFQs, tenders, and global contracts.
• Ensure profitable growth through effective margin management.

Customer & Market Focus

• Develop and maintain key account relationships at senior level.
• Monitor market trends, carrier capacity, and rate movements to stay competitive.
• Position the business as a trusted partner for export solutions.

Internal Collaboration

• Work closely with operations to ensure service delivery excellence.
• Partner with product, air/road divisions, and overseas offices for integrated solutions.
• Support M&A or growth initiatives where required.

Skills & Experience Required

• Proven track record in a senior sales leadership role within freight forwarding.
• Strong sea freight export knowledge.
• Demonstrated success in winning and growing large accounts.
• Experience managing and developing sales teams.
• Deep understanding of:
  • Export documentation & compliance
  • Ocean freight pricing structures
  • Global trade lanes (Europe, Asia, Americas, etc.)
• Strong network across carriers, clients, and agents.

Key Competencies

• Commercially astute and results-driven
• Strategic thinker with hands-on approach
• Strong leadership and people development skills
• Excellent negotiation and influencing ability
• High level of resilience and accountability

Package (Example)

• Competitive base salary
• Uncapped bonus / commission structure
• Car allowance + benefits
• Long-term incentives (for senior hires, where applicable)

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